Welcome to Monday Mocha Musings:
Welcome to the first in our ongoing series of Monday Mocha Musings. Each monday afternoon we will endeavour to bring you a little tit-bit to chew over on the way home, or for the rest of the week from a guest writer.
This week we kick off with a ditte on the dangers of auto-tweeting, tweetbacks and auto-following on twitter, friendfeed and beyond, from Nurhafihz (@hafihz). A true marketing professional and a forward thinker in many realms on digital PR. Check him out here - http://www.hafihz.com/ or tweet him up.
Now... On with the post!
MMM Edition 1 - The Art of Acknowledging a Subscriber
This is what happens when cheap tactics, a lack of proper fundamentals in marketing education and having read a "marketing tip" all mash up:
Personalization becomes Frankensteinish.
I'm talking about replies to subscription, submission, followups. Take for example the Twitter subscription. If you're like me, and your twitter community is quite a size, you might have noticed this strange phenomenon when you've subscribe to some people. You know something is going on when 9 out 10 that you have subscribed reply to you with this template:
Hello there! Thank you for subscribing! I appreciate your time. Why not follow me at....
What the? I have followed you. Don't push your luck by asking me to follow your site too. And you might have been remarkable if only you thanked me in that manner. If you used a standard algorithmic auto-reply, shame on you. If that was really you typing, here's my alternative template for you:
Good <insert time of day he subscribed> , thanks for your support <insert twitter's name>. I noticed you're an expert in <insert twitter's pitch>. What do you think of <insert question> ?
The Meaning: Personalization is a shorter door to bulding trust than frequency in communication. Don't misuse it.
Thanks to NurHafihz for this week's Monday Mocha Musing: This post can be found also at @hafihz's website - http://www.hafihz.com/school-of-marketing/the-art-of-acknowledging-a-subscriber/