Monday Musings: Social Media IS Going Away

Welcome to your monday, here are some musings for the week of February 22nd. Kicking off the week with a cracker from a good friend of mine, Mr Jeff Pulver.

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In this video, (origin) filmed during the Real Time discussion at DLD10 which was held on January 25, 2010 in Munich, Germany, Jeff discusses the way that social media IS going away.

Other cracking reads this week include:

Read about how Facebook Mobile Is Now Bigger Than Twitter from Mr Brian Solis

Find out how 30 publishers are charging for online content from the gentleman Neville Hobson

A thoroughly insightful read from my friend and Ex-Boss John Bell on The Psychology of Influence and Sharing

And to round-up your Monday, get further accustomed with TheWayoftheWeb, and look into whether PR should pay bloggers to post?

That little lot should keep you occupied till Tuesday! Enjoy - J.

The Rise of The Eco-Kid

Persil recently conducted some research which showed kids are becoming increasingly more aware about issues of the environment than their parents. They are now running a nationwide search to harness this pester power, with a slightly better reward than a half eaten box of bran-flakes, in the shape of a £3000 Eco-Home Makeover - not too shabby!

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London Twestival Sells Out... Twits, Texts and Tequila

Twestival Logo

amiando - LONDON TWESTIVAL - London - Shoreditch Studios - @twestival.

So this week the first 500 tickets for the second London Twestival went on sale, and you guessed it Sold Out. (Kind of give away in the title of the post I Know but come on, you wouldn't be reading otherwise).

Twestival London is described thus:

On 12 February 2009 100+ cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.

Join us by hosting a Twestival in your city, attending an event, or participating online.

The Twestival is organized 100% by volunteers in cities around the world and 100% of the money rais

ed from these events will go directly to supportcharity: water projects.

In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity.

The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen.

Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.

By rallying together globally, under short timescales, for a single aim on the same day, the Twestival hopes to bring awareness to this global crisis.

Great stuff... All well and good. People who like a thing, get together and chat about that thing and raise some money for a great charity along the way.

However... (and please don't come down too hard on me for this because, I personally don't have a problem with it) Why would an online community, one that is largely made up of lots of people connected purely via the internet (at least is my @jamespoulter follow list is anything to go by) want to meet up offline and discuss... what? Exactly. Of course, a networking opportunity. Or a dating chance, or just an option for twitterholics to get out of the house. Either way. Just still seems all a little odd that the unknown little app of a year ago, a truely niché product-come-mainstream is bringing people truely together. I leave that debate to you.

As a way of closing, let me also direct your attention to the ticket facility that twestival are using - namely - amiando .


A great online ticket management/event management tool, allowing you to set up an event, sell tickets, post your purchase to Facebook using FacebookConnect. Great tool, easy to use.  So well done. Let me know if you are going. If they release more slots, then I'll see you there, work out what all the fuss is about...

A sign of the Times... but who will pay the price? The Times today will be hitting newshelves across the nation at the price of 90pence a copy... Questions start to rumble in my digital mind as we see yet another broadsheet upping the cover price to match the Telegraphs Q4 price rise.

So it begs to question,  if 2008 was the year the bank s collapsed, could 2009 finally see of an already long suffering print journalism industry, or at least kneecap a few fledgling titles? The Times' Online web prescense ( will surely keep the brand alive, long into the next decade (unless Murdoch's cronies really do dessert him), but how much life is left for the print version?

Answers on a postcard...

More info from Ogilvy's Media Director- Paul Braithwaite

"News International today increased the cover price of the weekday edition of the Times by 10p to 90p. The Times ran a small story on page 2 of its Saturday paper this week telling readers about the planned changes; another article explained that the price rise was being made against a background of rising newsprint costs and the economic downturn. Its price rise means the paper is again the same price as the Daily Telegraph, which is published by Telegraph Media Group. The Guardian, published by Guardian News & Media which also publishes, remains 80p, while Independent News & Media's weekday Independent costs £1. Among the other quality papers, the Financial Times remains £1.80, while the Saturday edition of the Times remains £1.50 and the Sunday Times £2. The move follows the Times taking the unusual step of raising its cover price to 80p in September to match the cost of the Telegraph for the first time since the price wars of the mid-1990s. However, later that month the Telegraph raised its weekday price to 90p; the Times has now again moved to match the price of its rival. "It gives us no pleasure to ask readers to pay more in what will be a tough year for so many people, but I am afraid it was inevitable against the background of the economic downturn and the ever-rising cost of newsprint," wrote columnist Sally Baker, in the feedback section of the Times on Saturday. In July last year, the Times launched a free home delivery service through which readers within the M25 could order the daily and the Sunday Times. The move followed a full-colour relaunch of the paper in June.

7.5 Minutes of Dark

Packed in tightFaces knit with early morning woes Others enraptured by tabloid poetry A select few in broadsheet prose As we descend in to our 7.5 minutes of black Between walls never seen Staring dully back At commuting communities Whose names not even they know Track lights flicker Shuttled forward in to their days Disgorged into the light unchanged Wishing they had arrived quicker