Identifying Influence - Understanding The Weapons of Influence

The influence game is a complex and much misunderstood one, particularly when it comes to the social media world. It’s important to understand from the outset that lots of big numbers may not mean a big influence. So how do we determine who is the linchpin? Who is the real person starting and guiding conversations online? Who should we sit up and listen to?

Menu, Recommendation Economy, Social CommunicationJames PoulterFebruary 21, 2011identifying influence, influencers, lexis pr, linchpin, social fusion, social media Comments

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