Measuring Social Comms For Dummies Training

For your clicking pleasure I present the next in line of our social communications training course here at Biss Lancaster: Social Communication for Dummies.

Many thanks to Irfan Kamal, John Bell, Ogilvy PR & WOMMA for doing the many hours of thinking which has gone into their "Conversation Impact" measurment model, on which this presentation draws, and the continued efforts of WOMMA to make our industry a better place to work.