I think we need to drastically rethink our PR - are we just there to get product messages in front of consumers? Or communicate the latest retort by a company in a crisis? - Or are we truly there to touch people on an emotional level. A level where we are not just made to "know" something, but FEEL something.Read More
For your clicking pleasure I present the next in line of our social communications training course here at Biss Lancaster: Social Communication for Dummies.
Many thanks to Irfan Kamal, John Bell, Ogilvy PR & WOMMA for doing the many hours of thinking which has gone into their "Conversation Impact" measurment model, on which this presentation draws, and the continued efforts of WOMMA to make our industry a better place to work.