#DigiManc Morning Wrap Up (Storified!)

DigiManc LogoMyself and a crack team of social media monsters (@deanseddon @DrBexL & @icthusvideo) have been through a whirlwind 4 weeks setting up an event for Christians wanting to know more and embrace social media. The even came together in 48 hours, complete with branding, lineup, web presences, venue and even catering - and 4 weeks later it's ON! We had a great morning, and rather than me summarising it all - I thought I would hand it over to the community to do this - via the medium of the mighty Storify...

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Social responsibility: Life with 3000 Friends

Twitter IconThis week if the current trajectory maintains I will cross the 3000 mark in terms of twitter followers. Just to point out I don't write this to brag - im not even sure what I've done to gain 3000 followers to be honest with you - but for one reason another I have. The point is it got me thinking about our own levels of personal responsibility over what we do online. I am no public figure, nor celebrity or in any official sense a leader. However I some how feel a sense of duty to those 3000 people and in a wider collective sense to the world to take my place in it with a certain level or care.

We've all seen what power social media, freedom of speech and willingness to speak out can do to the world - this year more than ever and I can't help but feel at some point as a Christian and as someone who is just as concerned as the next guy about our economy, government etc - that it may not be long before I along with all those who are confused, concerned and can communicate will need to join together to help get things done. And when that time comes - I hope I will. And if you follow me on twitter, well I hope you will too.

As is becoming a norm this thought manifested itself in poetic form before I even realised I felt this way so here is that poem. It's called Social Responsibility for all the obvious reasons.

Social Responsibility

What happened when The self righteous are unseated By the murmuring of the crowd The twittering of the unseen masses of minds bending flowing and ebbing as one

What happens when the pedastle crumbles under you When the unseen jibes become the scene that brings it all to the fore the fall too much to bare when you know it was your own whittering that got you there.

What is happening when the digital nudgings of those unsettled and unsettling, spills over into the those who just live destruction. Uinformed, Unchecked and Unkempt let loose on the Unwilling and Unforgiving, who try forbidding the outcry of a generation lost in the postcode bidding war for the riches of those stealing from the poor. What are they all aching for?

What will happen when the ones who finally found their voice have it hidden again? Drowned out by those with so much to gain from keeping the down trodden down and out of the spot light. What happens when we don't see the pain? It is us who bare the shame.

Submerged - #LikeMinds 2011 Series

Today some of the most creative and forward thinking people in the UK will descend on sunny Exeter in preparation for tomorrow's annual gathering of the #LikeMinds conference.

Ahead of my talk on Friday morning I thought I would give you a little preview and invite some feedback on a poem I have written for the occasion, which (depending on your feedback) I am thinking of using as my opener.

In a year that has truly seen social media, the recommendation economy and technology make the headlines this is a little reflection on how I still feel we need to strive to truly be US in the digital space. As my friend Bex always says - what we do online is not some 'virtual' world - we are people on a offline. It's all about perspective isn't it.

Hope you like it - comments welcomed (be gently brutal - Ta).

Submerged

Is news now only what's trending not what rules bankers are bending or what MPs are spending or heartbreaks simple words are mending or crying in the night from voices with no way of fending for themselves

is my truth just what I create or seek to orchestrate like a mad conductor on the run away train of the latest perplexing meme. Or delinquent dream of a different way of thinking - is the extent of my imagination brink-ing? or is it only beginning , seeking to break the 140 character horizon. If so then why do we find ourselves sinking?

drowning in noise whilst searching for a signal drenched in wi-fi & 3G waves hoping to find a single route to what I crave. hoping to link deeper but avoiding any depth. Maybe I need to watch my steps.

Is my over connectedness disconnecting these words from my heart have i been so busy busying that I really failed to start searching for all the answers in all the right places

are my-space's really just books of faces twittering in the silence where no one truly finds. Maybe all I really want is to discover some uniquely - Like Minds.

Mo-Bible? YouVersion hits 30 Million Installs (Infographic)

YouVersion - the mobile bible application has today announced it has reached 30 Million installations on mobile devices since it's creation in 2008. The App not only has been installed across a massive range of devices all around the world, but is changing the way people are reading the Bible. App users have racked up over 11 Billion minutes reading the Bible over that time, just going to show that God's word is alive and well, mostly in the palms of people's hands.

Disclaimer: YouVersion are a client of Lexis PR, for whom I work in a spokesperson capacity

Are Google News Badges another sign of digital laziness?

This morning Google announced a new feature in Google News - Badges. The badges (as explained in the video above) are earned through reading around your topics of interest on Google News - i.e. the more you read on one subject the more likely you are to earn a badge - or add more "Stars" (Google love their stars) to that badge. These can then be shared through social networks (of course) and you can "connect" with others who read similar stuff.

This is yet another example of digital life that is being influenced by the "gamification" trend - the concept of turning previously private activities into to gaming experience where people are either rewarded socially or physically with a some kind of "capital" (If you are playing buzz-word-bingo whilst reading this post then you are likely doing very well by this point).

The question that this development has to beg of course, is do we really need to be incentivised in such a way to consume the world around us? As a world of fairly advanced adults with access to  a rich and diverse media landscape, do we need the digital equivalent of being given a cookie for doing our homework? As much as I am pleased to say that this is another example of the "recommendation economy" at work - I do sometimes wonder if this is encouraging a culture of digital laziness - a condition of the millennial generation that is actively promoting the suspension of discernment, making us all follow the breadcrumbs of "Likes", +'s and RT's.

GE create an augmented reality engine but is it worth it?

A nice use of augmented reality by GE at the Paris Air Show to demonstrate the inner workings of an engine. AR tech is creeping in all over the place recently and doing a sterling job at making seemingly complex or boring tech interesting and creative.

Augmented reality for many is a bit of strange term -  not least because it doesn't exactly trip off the tongue, but because it is hard to define what is AR and isn't. The key is understanding that just because you can use AR - doesn't always mean you should.

Ask yourself - will the complexity of using an app / 3G / WiFi etc be heavily outweighed by the benefit of AR making what you are looking at:

  • quicker to understand - does it give speedy access to hidden information
  • easy to understand - does it illustrate a concept?
  • more engaging - will it make people sit up and pay attention?

Bear in mind that there are few instances where creating AR will be worth doing just because it looks cool.

Tesco create a QR code enabled "subway" m-commerce store

We have all had that moment of being stood in front of a set of train doors, or on a platform, or in line for the bus where rather than checking Facebook for the umpteenth time on our phones, we wish we could be doing something a little more productive. That insight, mixed with market intelligence is what led Tesco in Korea - to create a "Subway store".

Using billboard posters, emulating the shopping experience of walking down a supermarket aisle they have created a store that can be shopped using QR codes, scanned from your smart-phone. We have seen an explosion in QR codes in the publishing and events space, from delivering additional content from Wired to getting scannable tickets at the cinema, but few have made them successfully implement in the UK in the shopping environment, mostly due to the slower adoption of smart phones.

This seems like the obvious next step for QR codes and mobile commerce, the technology is now there and consumer adoption is growning - but will it take one of the bigger players - Tesco maybe - to bring it to the mums and the masses?

Over to you:

Have you actually bought something as a result of scanning a QR code?

How much do you shop by mobile?