Why Facebook Places?

Facebook places launches in the UK today after running in the US for the past month. Now placing the obvious security issues to one side for now (AKA Getting robbed) lets just take a second to consider what this means for the average Facebook addict. It has always seemed to me that at it's core Facebook is about meeting up. whether its planning parties, holidays, events or trips. Sharing the photos and videos from those events (and odd picture of your cat) or discussing what happened last night down the pub. the point is that Facebook has always been about discussing our offline lives, not that Facebook becomes our lives! With Places the final piece of the social puzzle is carefully slotted into place, giving the possibility of last minute and near-real time meetings, banter and pub crawls to ensue.

Facebook places launches in the UK today

It will be interesting to see whether it does take off, as there are some critical factors that come into play. Firstly, changing or more to the point creating a social trend. Although Foursquare and Gowalla have taught people the social function of 'checking in' they are yet to break into the truly mainstream. As brands such as Dominos, Starbucks and even Evans Cycles have got involved in incentivising these social actions, there has certainly been a game change in geo-location land, however Facebook places currently offers none of the gaming or rewards elements that the more established platforms do.

Facebook's scale and inevticable advertising plans may well bring location based social media to the ciritical mass it needs to become another part of our online vocabulary, but I have a slight feeling they are trying a little too hard to play a game that many people still don't fully understand. Until then we will have to wait and see... i'll Check In with you later.

Over To You...

Do you currently use any location services currentlly?

What do you think of Facebook Places?

I've joined Lexis PR

Well many of you reading this may already be aware of this, (news travels fast in this game) but I am glad that I am now able to make it public here.

After a short 5 month stint with the wonderful people at Euro RSCG Biss Lancaster. This week marks my first week as Digital Consultant at Lexis PR.

So why the move? Well the past 6 months have been quite a big shift for the Poulter household - moving house, changing jobs (twice now!) and getting married - people have asked if I have gone a little mad, and to be honest I have asked myself similar questions! But it seems that life moves in seasons like that.


The new job holds some amazing opportunities and the opportunity to work with some fantastic brands, from the likes of Budweiser, Coca-Cola, Unilever and Boots. So exciting times ahead!

If you want to get in touch, or pop by for a coffee just shout - james@jamespoulter.co.uk

I'll leave you with this passage from Ecclesiastes, that often neglected scripture, which I think sums it up perfectly...

Ecclesiastes 3

A Time for Everything

1 There is a time for everything, and a season for every activity under heaven:

2 a time to be born and a time to die, a time to plant and a time to uproot,

3 a time to kill and a time to heal, a time to tear down and a time to build

4 a time to weep and a time to laugh, a time to mourn and a time to dance,

5 a time to scatter stones and a time to gather them, a time to embrace and a time to refrain,

6 a time to search and a time to give up, a time to keep and a time to throw away,

7 a time to tear and a time to mend, a time to be silent and a time to speak,

8 a time to love and a time to hate, a time for war and a time for peace.

9 What does the worker gain from his toil?10 I have seen the burden God has laid on men.11 He has made everything beautiful in its time. He has also set eternity in the hearts of men; yet they cannot fathom what God has done from beginning to end.12 I know that there is nothing better for men than to be happy and do good while they live.13 That everyone may eat and drink, and find satisfaction in all his toil—this is the gift of God.

Future Focus Dublin - Welcome to Ireland

Future Focus comes to you from Dublin, Ireland today, for the fourth of our business conferences, hosted by the Telegraph Business Club, in association with IBM. Before our speakers take to the stage, we caught up with some of our Irish delegates, to discuss their perspectives on technology and communications. We also hear from both IBM and our mid market clients about how they are embracing these new technologies and practices to develop their businesses to become "future proof"... [youtube="http://www.youtube.com/watch?v=VCnAnDM1S08"]