I've joined Lexis PR

Well many of you reading this may already be aware of this, (news travels fast in this game) but I am glad that I am now able to make it public here.

After a short 5 month stint with the wonderful people at Euro RSCG Biss Lancaster. This week marks my first week as Digital Consultant at Lexis PR.

So why the move? Well the past 6 months have been quite a big shift for the Poulter household - moving house, changing jobs (twice now!) and getting married - people have asked if I have gone a little mad, and to be honest I have asked myself similar questions! But it seems that life moves in seasons like that.

Season

The new job holds some amazing opportunities and the opportunity to work with some fantastic brands, from the likes of Budweiser, Coca-Cola, Unilever and Boots. So exciting times ahead!

If you want to get in touch, or pop by for a coffee just shout - james@jamespoulter.co.uk

I'll leave you with this passage from Ecclesiastes, that often neglected scripture, which I think sums it up perfectly...

Ecclesiastes 3

A Time for Everything

1 There is a time for everything, and a season for every activity under heaven:

2 a time to be born and a time to die, a time to plant and a time to uproot,

3 a time to kill and a time to heal, a time to tear down and a time to build

4 a time to weep and a time to laugh, a time to mourn and a time to dance,

5 a time to scatter stones and a time to gather them, a time to embrace and a time to refrain,

6 a time to search and a time to give up, a time to keep and a time to throw away,

7 a time to tear and a time to mend, a time to be silent and a time to speak,

8 a time to love and a time to hate, a time for war and a time for peace.

9 What does the worker gain from his toil?10 I have seen the burden God has laid on men.11 He has made everything beautiful in its time. He has also set eternity in the hearts of men; yet they cannot fathom what God has done from beginning to end.12 I know that there is nothing better for men than to be happy and do good while they live.13 That everyone may eat and drink, and find satisfaction in all his toil—this is the gift of God.

Monday Musings: The Gutenberg Effect

Morning All. Welcome to your Monday. Here are some digital nuggets to sink your little nashers into for the week of March 8th. Kicking off with a video spotlight: How The Interenet is Changing Advertising.

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This cracking little "epipheo" presents captures very succinctley something which as been nagging at my brain for a while. Something I like to call "The Gutenberg Effect". For me the technological shifts that have truely rocked the world have always brought about a new way of thinking and with that new way, an outburst of creativity has spread like wildfire.

Looking back to creation of the printing press, what Gutenberg achieved was not only a technological shift, but a cultural one that allowed people for the first time to hold the printed word in their hands and read it for themselves. A technology that was a key driver in the cultural shift that ultimately ended up becoming The Reformation.

We have seen this process repeat throughout recent history with the creation of commercial radio springing up from the creativity of HAM radio set users in the early 20th century, and then far more recently in the boom of satellite television. Each has created a shift in the way we communicate with one another. Each has demanded something new of the sender and recipient of communication. With print it was undivided attention. With radio it became a background medium, with TV a shared collective experience.

The internet in general, but increasingly the social web provides a different form of communication. A new kind of shared experience, that is not media specific, time specific or geography specific. An experience that is neither broadcast nor narrowcast. Yet is still a shared experience, but that experience is fundamentally different, as for the first time the way in which that experience is consumed lies in the hands of the recipient, NOT the sender.

This means big things for the advertising and marketing industries. It means a change of mindset, a different thinking is required, as we can no longer control or stipulate that a communication has to be consumer OUR way. But be open to the fact that our communication will be consumed, when, where and how the recipient wants. The sooner that marketers get that this shared experience is a movable typing twittering tubing experience, not a media experience, the better.

More on that in the coming weeks...

in other news...

A fantastic dissection of HootSuite for the unitiated from my chum Gemma Went

10 Great Newbie Twitter Mistakes Made By Businesses from Mike Johansson on Social Media Today

And a great presentation from Coca-Cola on Social Media care of Robin Grant @ wearesocial