Looking for better blogging

When I originally started this blog under the title of Sunday Latte Lamentations, it was always meant as a little outlet. Somewhere for me to stow away my thoughts on the meaning of 42 and the secret to the universe. A place for contemplation, removal from the bustle of the day to day, and to frankly practice getting better at writing.

To most ends in the early days it served that purpose. And in some aspects continues to do so now. However a number of changes have happened recently which is giving me second thoughts about how best to continue to document these thoughts and feelings.

I am not about to write off (pun intended) the written word. I love words, I love writing, I love seeing language on a page take form, be that a physical or digital one for that matter. So it's not about saying that writing and reading are not for me. However time, editing, posting and frankly taking time to form a coherent argument can be somewhat cumbersome when you are writing online. Time is of the essence, and impact is important too.

What was once a pursuit of self exploration has transformed into an outlet of sharing thoughts and ideas for the benefit of others. There are many unwritten posts sat in my Evernote account, Day One journal and Wordpress Dash that never made it out into the open because I got too concerned with them being "good enough".

Of course good enough is a fairly odd concept when one writes supposedly for the pleasure of it, for an audience he is not really able to pin down or frame in many ways and for whom an editor is a figment of a somewhat over stretched imagination. So it does beg the question, why not post any old drivel anyway?

Well of course if you are reading this then you are a member of that audience, someone who has spared even a few minutes to absorb this little ditty, and so I suppose that question is one for you to answer not me. Why not? Will you think less of me for posting stuff that is not quite as good? Would you come back even though not every morsel set before you here is of Pulitzer winning standard? Sure you might. Equally you might not, and who is to say you should.

It's these thoughts (and certainly they are thoughts without conclusions as is probably by is point becoming painfully clear) that maybe other formats and outlets are a better for oral least should be considered.

I have a slight trouble buried deep in my soul with the idea of filming myself drivel on - about really any given subject. Audio may work better for, the radio background and the tranquility of the spoken word sits far better with me, but do people really to audio files they find strewn across the garbage heap of the web?

In the age where I among others have constantly banged on about content being king, maybe the better question is what type of content? And by content do we really mean knowledge and wisdom or the more McCluhanist thinking of mediums being the true message?

This post isn't brilliant is it... But maybe it's good enough. And maybe you will be good enough to share your thoughts below. Remember - I won't judge you.

Monday Musings: The Gutenberg Effect

Morning All. Welcome to your Monday. Here are some digital nuggets to sink your little nashers into for the week of March 8th. Kicking off with a video spotlight: How The Interenet is Changing Advertising.

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This cracking little "epipheo" presents captures very succinctley something which as been nagging at my brain for a while. Something I like to call "The Gutenberg Effect". For me the technological shifts that have truely rocked the world have always brought about a new way of thinking and with that new way, an outburst of creativity has spread like wildfire.

Looking back to creation of the printing press, what Gutenberg achieved was not only a technological shift, but a cultural one that allowed people for the first time to hold the printed word in their hands and read it for themselves. A technology that was a key driver in the cultural shift that ultimately ended up becoming The Reformation.

We have seen this process repeat throughout recent history with the creation of commercial radio springing up from the creativity of HAM radio set users in the early 20th century, and then far more recently in the boom of satellite television. Each has created a shift in the way we communicate with one another. Each has demanded something new of the sender and recipient of communication. With print it was undivided attention. With radio it became a background medium, with TV a shared collective experience.

The internet in general, but increasingly the social web provides a different form of communication. A new kind of shared experience, that is not media specific, time specific or geography specific. An experience that is neither broadcast nor narrowcast. Yet is still a shared experience, but that experience is fundamentally different, as for the first time the way in which that experience is consumed lies in the hands of the recipient, NOT the sender.

This means big things for the advertising and marketing industries. It means a change of mindset, a different thinking is required, as we can no longer control or stipulate that a communication has to be consumer OUR way. But be open to the fact that our communication will be consumed, when, where and how the recipient wants. The sooner that marketers get that this shared experience is a movable typing twittering tubing experience, not a media experience, the better.

More on that in the coming weeks...

in other news...

A fantastic dissection of HootSuite for the unitiated from my chum Gemma Went

10 Great Newbie Twitter Mistakes Made By Businesses from Mike Johansson on Social Media Today

And a great presentation from Coca-Cola on Social Media care of Robin Grant @ wearesocial