James Needs You!

Ok, so this is going to be one of those "try and keep it humble but big yourself up" kind of blog posts!

I have been shortlisted for the Reputation Online Awards in the "Greatest Contribution From An Individual" category. This for anyone is very flattering, but particularly so for me when you see who I'm up against! (The Head of the PRCA none the less!) - however here's the snag (and hopefully where you come in) - to win I need people to vote for me...

Of course this no opens the opportuntity for what could be a straight forward popularity contest, but as @MaxTB pointed out on Twitter today, it's hard to see from the post on @rep_online what exactly we have done beyond brands we have worked on or job titles to get shortlisted in the first place!?

So in response to a suggestion from Miss Vikki Chowney (@vikkichowney) I thought I would lay it out for you, so at least you can have an informed opinion.

I currently work at Euro RSCG Biss Lancaster, looking after brands such as Huggies (Kimberly Clark), The British Army, World Horse Welfare and RBS amongst others, in the role of "Digital Director" - an illusive job title at best, but basically means that my team and I try to help these brands create an engaged presence in social media.

I also am a trainer for the PRCA and the CIPR and you can find some of the presentations I have done for them here on the blog.

I've contributed bits to the industry in terms of sharing what I do and my experience here, if you can call sitting on the PR week sofa "contributing".

And of course I am also a blogger myself, which if you are reading this then you are clearly aware of that fact!

So which of these things mean I should win... well to be honest - none of them.

This is my day job, and making clients happy is a part of that, as is training my team and sharing that knowledge with others in the industry. And the blogging... well I just plain enjoy it. I don't do it for awards, but also can't say the recognition is welcomed either. I can't help but communicate (if you ask my wife she will confirm that...), it's what I do, it's what I always have done. Do I deserve an award for it? I suppose that's up to you...

If you feel compelled to vote for me - please text 'Ro 3' to 82100

Cheers.

James

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Facebook, Privacy & PR

Yesterday afternoon I sat down with the folks from PR Week for the Video Podcast to discuss the recent changes to Facebook's privacy policy, and how they have handled the PR around it. Here is the vid;

This was filmed ahead of last night's announcements from Facebook about the next steps in Privacy control with the "masterswitch" that will be rolling out to users in the coming days.

Below is the video posted on the Facebook blog from Mark Zuckerburg about the new changes. Which, in terms of content is great. It terms of delivery however... well it speaks for itself - AWEFUL. A monotone CEO is every PR's nightmare, let alone visibly reading from an AutoCue. Now we all know Mark has never been the best communicator, he is no Steve Jobs, and we have no reason to expect him to be.

However as I mentioned in the podcast - we are talking about one of companies that is encouraging and enabling, sharing, openness and sociality - and they respond to a problem that effects nearly 500 Million people in a totally unsociable way.

So what can we learn here?

Simply:

  • Respond early and openly - don't hide in the shadows of a looming crisis, move swiftly
  • If your brand image is one about friendship and community - choose spokespeople that reflect that brand image
  • If you are socially enabled business - BE SOCIAL - use what is at hand to your advantage - a direct link into the homes of over 500 million people is a tool worth using when necessary